Invited – AN EVENING OF CONVERSATION In Riga

Welcome to
An Evening of Conversation

Meet representatives from SAS Global Sales and SAS EuroBonus in Riga.

Date: 17 March 2026
Time: 17:00-21:00
Place: Whitehouse restaurant, Tērbatas iela 2, Centra rajons, Rīga, LV-1050

An Evening of Conversation

Date: 17 March 2026
Place: Whitehouse restaurant, Tērbatas iela 2, Centra rajons, Rīga, LV-1050

We welcome you to an evening of conversation with SAS top management and key stakeholders. Join us for a unique opportunity to connect with members of our executive team who will share their insights and ambitions for the future.

Among others, you’ll hear from Aron Backström, VP Product & Loyalty, on exciting EuroBonus developments, and Edward Fotheringham, VP Sales & Distribution, on the latest SAS and Global Sales news.

Program for the day:

17:00 – 17:30 Welcome and bubbles
Arrive, connect, and get ready for an inspiring evening.

17:30 – Vision & Dialogue
Hear our latest news, followed by conversation.

18:30 – Dinner
Enjoy an intimate dinner with relaxed networking and delicious food.

21:00 – Thank you for today!
The evening wraps up - connections and ideas continue.

About the event

Join us for an evening of connection and inspiration, where you’ll have the unique opportunity to meet passionate colleagues from across SAS and EuroBonus.

Step into a space of ideas and energy, where SAS representatives will share their vision for the future of SAS. It’s a chance for you to connect with the people shaping our journey – ask bold questions, spark meaningful conversations, and be part of the dialogue that drives us forward.

You can meet

Peter Cabello Holmberg
EVP & Chief Information Officer

Aron Backström
Vice President Product & Loyalty

Edward Fotheringham
Vice President Sales & Distribution

Ticket information
Kindly note that each ticket is personal, exclusive, and non-transferable.
Please note, only one ticket pr. guest.  

Registration
The last day for registration is 13 March 2026. However, there is a limited number of seats available on a first-come, first-served basis.

Cancellation
If you need to cancel your attendance, please follow the instructions in the
e-mail with your ticket.
If sold out, you will have the possibility to sign up for a waiting list.

An Evening of Conversation

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a question?

Don’t hesitate to reach out, if you have trouble signing up or have a practical question we can help solve.  

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